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It is not a matter of if you will face an emergency or crisis situation, it’s a matter of when. Municipalities must be prepared.


Why you should attend

By attending this conference you will have the opportunity to explore the key lessons from the past year of Municipal emergencies in Canada, gain practical guidance to improve your emergency & crisis communications strategy and explore new ideas with our expert panel.

This conference will focus on the three essential requirements for having an effective Emergency & Crisis Communications Strategy:

Crisis Preparation: Identifying risks, developing a plan, creating a team and rehearsing your approach
Crisis Management: Communicating successfully both internally and externally
Crisis Recovery: Handling the media, regaining trust and
evaluating your response

You will hear from the latest case studies and be provided with tips, advice and the tools you need to ensure your organization is well-equipped to communicate clearer during any crisis.

At the end of the conference, you will have an up-to-date understanding of:
• Best practices in emergency & crisis communication strategies
• Working with the media
• Giving clear and consistent messages during a crisis
• Maintaining a good reputation throughout and after a crisis
• How to use social media platforms effectively
This is a unique opportunity to exchange ideas with your peers and learn how others from across a range of public, private, and not-for-profit organizations deal with crises and gain practical guidance to implement in your setting.

Pamela Goulden-McLeod, Director of Emergency Management (City of Saskatoon)

Pamela will be sharing key research and practical information to consider in developing a psycho/social response and recovery plan for emergency events. Along with research based best practices Pamela will bring examples from her own experiences supporting communities after high profile events.



Shane Schreiber, Managing Director (Alberta Emergency Management Agency)




Shane will be sharing his experiences from his military career, and how it has helped shape the way he handles large-scale emergencies in Alberta (including the 2013 Floods, 2016 Wood Buffalo Wildfires). 


Daryl Black, Author of 1:10 000 Leadership Solution


Daryl will share how to connect with the team, and how to lead yourself so you may lead others more effectively. Ultimately, it comes down to being the leader you would want to follow.




Leann Hackman-Carty, Founder & Principal of HackmanCarty & Associates.

Leann will share her experiences working with public, private, and non-profit organizations and how to prepare for when, not if, a disaster happens. She will also discuss the role of crisis communications in economic recovery and resilience. 




Jordan Redshaw, Manager (NATIONAL Public Relations)

Jordan will share his experiences working with the municipal governments of Ontario and Alberta, leading them through disasters such as the 2016 Wood Buffalo Wildfires. His presentation will provide a first-hand perspective of communicating through the Fort McMurray evacuation and the complex challenges of communicating in a recovery environment.


Benjamin Morgan, Founder of deidou Communications.


Benjamin will share his experiences from working on the front lines as a paramedic, to being a social media expert in emergency management. He will discuss the significance of social media within crisis communications, and its impact and role during emergency management. 

 You’ll also learn how to:

• Focus your plan on the most relevant risks and audiences
• Get your spokespeople ready to deal with tough questions
• Tee up key stakeholders as spokespeople and allies
• Avoid mistakes that will guarantee a negative reaction
• Ensure your organization puts its best values front and center no matter what

Who should attend:

• Mayors & Councillors
• Communications professionals and Public Informations Officers (PIO)
• Leadership and Management teams
• Emergency Management Personnel (including DEMs, Fire Chiefs, Police Chiefs, and delegates)
• All EOC designates

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