Five Ways To Improve Your Crisis Response Right Now
1. Call a Surprise Drill
Research has shown that individuals are more likely to prepare for risks if they believe them to be imminent.
2. Conduct a Channel Audit
When examining where people go for information during a crisis, news/social first then government.
3. Test One Of Your Spokespeople
Call them and conduct an impromptu interview – use the 77 Most Commonly Asked Questions to get started
4. Educate Your Audience
76% of Canadians believe extended power outages are their biggest risk and up until recently, an outbreak of a serious disease was second. What’s your biggest threat right now? Educate your audience on how to be prepared.
5. Learn from the Front Lines
The EMC Certification™ program was developed by expert researchers and consultants in the industry. Learn at your own pace, and elevate the standards of crisis and emergency management communications.
