Essentials of a Crisis Communications Plan & How to Conduct an Audit By Jessie Cheveldayoff Conducting an audit within your organization is a great way to discover areas that are in need of improvement. Oftentimes during day-to-day business, we forget to think about the “what-ifs.” Creating a crisis communications plan is an essential part of…
A bad situation turned worse: what can be learned from Boeing By Jessie Cheveldayoff On October 29, 2018, I think everyone was shocked when news broke of a Boeing 737 MAX crashing after taking off from Jakarta, Indonesia, killing all 189 passengers and crew. A few short months later in March 2019, another 737 MAX…
Preparedness Saves Lives: Six-Part Webinar Series October 29th – Crisis Prevention and Risk Management Crisis prevention is an essential aspect of business that is often ignored. People don’t like to think about the possibility of a crisis occurring, which leads to the idea being swept under the rug. The reality is, with every dollar spent…
The Purpose of Emergency Management Communications By Jessie Cheveldayoff It is generally understood that communicating in an open, honest, and productive manner is essential for almost all sectors. Within the working world, however, businesses and organizations often overestimate their level of preparedness, impact, and success of communications channels. Organizations of all kinds should have versatile,…
Five Ways To Improve Your Crisis Response Right Now 1. Call a Surprise Drill Research has shown that individuals are more likely to prepare for risks if they believe them to be imminent. 2. Conduct a Channel Audit When examining where people go for information during a crisis, news/social first then government. 3. Test One…
Lessons Learned in Crisis Management: Maple Leaf Foods & Choosing Compassion Jessie Cheveldayoff While working in the emergency communications industry, it’s difficult to look past all of the scandals, lies, and even deaths. Crisis situations are often made worse due to poor decisions, lack of judgement, and, most importantly, lack of empathy. At the Crisis…
Should You Share ‘Worst Case’ Scenarios Publicly As An Advocacy Strategy? On Wednesday the City of Edmonton’s Mayor Iveson made a public announcement about the considerations being made in light of the pandemic. ‘Worst Case’ Scenario At first glance, it appears the only thing the news media heard was “Edmonton may park its buses and LRT for…
Transition Communications Planning For the ‘New Normal’ – Free Template If you’re not in a permanent WFH (working from home) situation then there’s a good chance you’ve already started resuming your trips to the office this week. Which means you’ve probably noticed that many others have as well. This is a clear sign that Canada is…
Is Your Organization Ready for Reopening? Strategies for Building Trust and Effective Communications During Reopening Phases Depending on where you are in the World, and what type of organization you run, the re-opening phase of the pandemic looks very different. COVID-19 has catapulted everyone into operating under the banner of a “new normal,” and this…