Essentials of a Crisis Communications Plan & How to Conduct an Audit
By Jessie Cheveldayoff
Conducting an audit within your organization is a great way to discover areas that are in need of improvement. Oftentimes during day-to-day business, we forget to think about the “what-ifs.”
Creating a crisis communications plan is an essential part of running a company, however, it can be more challenging to put together when you aren’t aware of the specific needs or threats to your organization.
With a solid crisis communications plan, your organization’s reputation will be protected, and more importantly, lives could be saved. There are essentials that should be included in your plan:
- Purpose
- Objectives
- Scope
- Guiding principles
- Expectations
- Training, Evaluation, and Auditing
- Activation criteria
As discussed in our previous webinar, there are questions that every team should ask themselves in terms of emergency management (read our most recent article to learn more about risk management). Once the answers are determined, it will be easier to write the main parts of your crisis plan.
If you want to learn more about the best and most effective ways of conducting an audit, be sure to tune in to our next webinar series on Thursday, November 5th. Register Here.
