Social Media Crisis Planning for Non-Profits – Free Download
The speed and magnitude of which social media can amplify, and sometimes create, a crisis situation means that it plays an important role and requires an additional skill set in communications to ensure the organizations are harnessing the power of social media to minimize reputation damage.
Non-profit organizations can be at a particular disadvantage because communications departments if they exist at all, are typically much smaller compared to a for-profit counterpart. We know how challenging it can be when you have to choose between service delivery and operational dollars, so we’ve developed this handy tool for you to use to create a social media crisis plan. Preparedness is your best friend, especially when every single second counts.